Theme announced for Bladder Cancer Awareness Month 2022

Bladder Cancer. Two words that deliver a devastating impact. Every year, over 570,000 people are diagnosed with bladder cancer around the world, for many, it is the first time they hear of the disease. We must increase awareness of signs and symptoms to look out for and promote acting on them without delay – early diagnosis is key to significant increase in chance of long-term survival and quality of life.

Bladder Cancer Awareness Month 2022 campaign

We are thrilled to announce the brand new campaign for this year:

Don’t Go Red. Go To a Doctor.

During May, we want to spark conversations that drive awareness around the disease by honing in on bladder cancer symptoms and overcoming any barriers to seeking professional consultation.

This year’s Bladder Cancer Awareness Month theme revolves around overcoming embarrassment in our lives. The similarity to the effects of a urinary tract infection, the discovery of blood in our urine and the fact that these happen in intimate areas of our body mean that we are often too embarrassed to talk about it and seek professional help.

The vast majority of things we are embarrassed about are harmless, these symptoms, however, might not be.

It’s a strong, single-minded campaign thought: Don’t feel embarrassed by these symptoms or talking about them. Act on them.