Bladder cancer awareness month

Dont go red. Go to a doctor. Bladder Cancer Awareness Month 2022 ThemeBladder Cancer. Two words that deliver a devastating impact. Every year, over 570,000 people are diagnosed with bladder cancer and 1.7m people find themselves living with the condition. It is the 10th most commonly diagnosed cancer and the 13th cause of death from cancer globally. But, a timely diagnosis offers a significant increase in the chance of long-term survival and quality of life. Blood in the urine is the most important warning sign of bladder cancer to watch out for.

Yet bladder cancer is the forgotten cancer, and it should not be. We need to unite and raise our voices for people affected by bladder cancer. World Bladder Cancer Awareness month in May 2022 is a chance for us to do exactly that!

Explore the impact of bladder cancer in different countries in an interactive global map by visiting the Bladder Cancer Digital World Tour. 

About 2022 theme

One of the main barriers surrounding diagnosis are the symptoms. The similarity to the effects of a UTI, the discovery of blood in our urine and the fact that these happen in intimate areas of our body mean that often we are too embarrassed to talk about them or seek a professional opinion.

During bladder cancer month we aim to spark conversations that drive awareness around the disease by honing in on these symptoms and the problem they bring. The vast majority of things we’re embarrassed about are harmless, these symptoms, however, might not be.

This year we advise people: Don’t Go Red. Go To A Doctor.

It’s a strong single-minded campaign thought: Don’t feel embarrassed by these symptoms or talking about them. Act on them.

It also has a double meaning on the use of the word “red”. Embarrassment is associated with blushing or turning red and with the main symptom of bladder cancer being the presence of blood, red, in the urine.

The topic of embarrassment is something that just about everyone can get involved in. We all have stories to share, whether you were directly affected by bladder cancer or not. We invited people to share the moment they discovered a symptom, the emotion they overcame, and the relief that they acted on it when they did.

Embarrassing affirmations

This year, we invited everyone to overcome the feeling of embarrassment in our lives through affirmations whilst helping raise awareness about bladder cancer symptoms. The Embarrassing Affirmations are fun, relatable statements that provoke an embarrassing reaction when said aloud.

Thank you to each and every one of you who shared your embarrassing affirmation with us and engaged with embarrassing moments of others during Bladder Cancer Awareness Month. Across the world, together we helped raise awareness about bladder cancer and its most common symptom – blood in urine.

Lasting impact – 2022 campaign

This year, we have not only reached more people but also had a much bigger impact than ever before. Together, we brought the community together, helped bring attention to bladder cancer across online conversations, raising awareness about bladder cancer and guiding people affected by it to a wealth of resources and support provided by our member organisations around the world.

The awareness month hero video reached over 600,000 people globally and our activities on our social media channels alone, reached over 4 million people.

We would like to sincerely thank everyone who participated – our coalition members, our partners and our supporters from all over the globe, who joined us and helped us spread the word.

Download our Bladder Cancer Awareness Month report and learn more about our campaign, its results and the wonderful global participation.

Bladder Cancer Awareness Month

new cases diagnosed
& approximately
deaths in 2020

Bladder Cancer is the
most common cancer

60% of cases
50% of deaths occur in less developed countries

How can you get involved?

Although Bladder Cancer Awareness Month 2022 has passed, you can still help us raise awareness in many different ways:

Reading and sharing our infographics

Signing up for our monthly newsletter 

Sharing our symptom awareness video 

Following and sharing our content on social media 

Graphics & Infographics


Social media content

Our members activities


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Bladder Cancer Awareness Australia

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Bladder Cancer Canada

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Cancer Vessie France – Les Zuros

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Associazione PaLiNUro

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Norwegian Bladder Cancer Society

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South Africa

Campaign 4 Cancer

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United Kingdom

Fight Bladder Cancer

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United Kingdom

Action Bladder Cancer UK

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United States

Bladder Cancer Advocacy Network (BCAN)

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