World Health Day 2026: Standing with science to improve awareness and care in bladder cancer

Every year on 7 April, World Health Day draws attention to key global health priorities. The 2026 theme, “Together for health. Stand with science” highlights the importance of research, evidence and collaboration in improving health outcomes for people around the world.

At the World Bladder Cancer Patient Coalition, this message reflects the work we do every day. Scientific progress has led to improvements in the diagnosis and treatment of bladder cancer, but many patients still face delays in diagnosis and difficulties accessing reliable information and support.

More than 610,000 people are diagnosed with bladder cancer each year, yet awareness of the disease remains low. Through our Global Patient and Carer Survey, we have heard directly from patients and families about the challenges they face, particularly at the beginning of their journey.

Our survey found that:

• 54% of patients did not know the symptoms of bladder cancer before their diagnosis
• 64% were unaware that blood in the urine is the most common warning sign
• 1 in 5 patients felt their symptoms were not taken seriously – for women, this was 1 in 3
• 69% of women were initially misdiagnosed, often with a urinary tract infection

These findings highlight why awareness and access to reliable information are essential. Recognising symptoms early and seeking medical advice can make a significant difference in ensuring timely diagnosis and treatment.

Providing clear and accessible information is therefore an important part of our work. Together with medical experts and patient advocates, we develop factsheets for patients and families covering topics such as symptoms, diagnosis and treatment options. These resources aim to help people better understand bladder cancer and feel more confident when discussing their care with healthcare professionals.

Scientific knowledge must also translate into better support for patients throughout their journey. Many people affected by bladder cancer report not receiving enough emotional or practical support after diagnosis. Improving care means ensuring access not only to treatment, but also to clear information, rehabilitation and survivorship support.

Awareness also plays a key role. Each May, the global bladder cancer community comes together for Bladder Cancer Awareness Month (BCAM) to highlight the importance of recognising symptoms, encouraging early diagnosis and supporting people affected by the disease.

On World Health Day 2026, we join the call to stand with science and work together to improve health for everyone. For bladder cancer, this means continuing to promote awareness, support research and ensure that patients and families have access to the information and care they need from the very beginning of their journey.