Introducing the Unsure Icon

Look at the image on this page.
What do you see?

What you see will be different to what others see, depending on how you view it and what type of person you are. This image is called the ‘Unsure Icon’ and it has been specially designed to be seen in different ways, just like the symptoms of bladder cancer. The range of reactions allows us to drive conversations and highlight the mis-diagnosis of bladder cancer symptoms to patients, carers and healthcare professionals.

Look again.

You may notice that it contains imagery around blood in your urine, the shape of the human bladder, the passing of time, self-examination and being examined.

The Unsure Icon is the main creative asset of the campaign and will feature in print and static media, as well as in digital media in the form of an animation.


Symptoms of bladder cancer

Blood in the urine is the most common symptom of bladder cancer. If you see blood, red or unusual colour in your urine see a healthcare professional. This Bladder Cancer Awareness Month in May we call on everyone – Feeling unsure? Get checked. Find out more about bladder cancer symptoms in the gallery below or visit our Bladder cancer information pages for more information.

Bladder Cancer Awareness Month 2023 – What can you do?

We need to unite and raise our voices for people affected by bladder cancer. World Bladder Cancer Awareness Month in May 2023 is a chance for us to do exactly that! We have many resources to support you in doing that online and offline. It doesn’t matter if you have a minute, an hour or much more – every contribution counts. Explore our dedicated Bladder Cancer Awareness Month to find ideas and resources to help you help us.

The designer

The Unsure Icon and animation were created by Noma Bar, who is a graphic designer, illustrator and artist. His work has appeared in many media publications including Time Out London, BBC, Random House, The Observer, The Economist and Wallpaper*. Bar has illustrated over one hundred magazine covers, published over 550 illustrations and released three books of his work: Guess Who – The Many Faces of Noma Bar, Negative Space and Bittersweet a 680 page 5 volume monograph produced in a Limited Edition of 1000 published by Thames & Hudson.

Bar’s work has become well known throughout the world, winning many industry awards; more recently a prestigious Gold Clio for his animation & direction work for the NewYork Presbyterian Hospital, a campaign to highlight new frontiers in cancer treatments.

He has also won a Yellow Pencil award at the D&AD Professional Awards and his London Design Festival exhibition ‘Cut It Out’, was selected as one of the highlights of the festival. The project was nominated in the graphics category for the Design Museum, Designs Of the Year.

Noma Bar

Getting involved

Download BCAM 2023 Campaign Toolkit Download